Selling a one-of-a kind home?

Not all homes are created equal—and if you’re selling one that’s truly special, the approach shouldn’t be standard either. Maybe it’s the architecture, the design, the location, or simply the feeling it gives when you walk through the front door. Homes like that deserve more than a checklist—they deserve a plan.

Below are five key steps I take when helping clients sell a one-of-a-kind home, so you can protect what you’ve built and step into your next chapter with clarity and confidence.

1. Start with a Custom Strategy

Forget cookie-cutter comps. Your home deserves a strategy that reflects its true value—beyond the numbers. I dig into the local micro-market, elevate what makes your home shine, and position it for success with a thoughtful pricing and prep plan.

2. The Right Visuals Elevate Everything

Strong visual presentation doesn’t just get views—it creates emotional connection. I work with top-tier architectural photographers and videographers to showcase your home in its best light. We’re not just taking photos—we’re telling the story of your home.

3. Market with Intention

It’s not about reaching everyone—it’s about reaching the right ones. I focus on strategic exposure, curated listing placements, agent-to-agent outreach, and showcasing your home where serious, qualified buyers are already looking.

4. Expect Smart Buyers—and Be Ready

Buyers purchasing special homes ask smart questions. I help you anticipate them—from system updates and renovation details to disclosure prep and pre-inspections. The more confidence they have in the details, the stronger the offers become.

5. Selling Should Feel Seamless

Selling doesn’t have to be stressful. I handle the details—showing coordination, staging, timing, negotiation, and all the fine print—so you can focus on your next move. It’s my job to keep it smooth, organized, and calm from start to close.